Google Analytics Made Simple: Natural Language Analytics

Google Analytics is powerful — but it doesn't have to be complicated. Here's how to get the insights you need without the overwhelm.

Why Google Analytics Feels Complicated

Let's be honest: Google Analytics is intimidating. When you first open it, you're greeted with:

→ Dozens of menu items and sub-menus
→ Charts with terms like "bounce rate," "sessions," "pageviews"
→ Filters, segments, dimensions, metrics
→ Custom reports, goals, events

It's built for professional analysts who need to slice and dice data in hundreds of ways. But if you just want to know "How's my website doing?" — all that power becomes a barrier.

The good news? You don't need to master Google Analytics to get useful insights from it.

The Simple Approach: Ask Questions

Here's a radically simpler way to use Google Analytics: instead of logging in and clicking around, you ask questions in natural language — and get instant answers back.

This works through AI-powered analytics tools (like Claw Analytics) that sit on top of Google Analytics. You connect your account once, and from then on, you can ask questions via WhatsApp, iMessage, Discord, or through OpenClaw.

Example Questions You Can Ask:

• "How many visitors did I get yesterday?"
• "Show me traffic for the last 7 days"
• "Which page is most popular?"
• "Where is my traffic coming from?"
• "Compare this month to last month"

The AI translates your question into a Google Analytics query, fetches the data, and sends back a chart or text response. No dashboard required.

The 5 Questions That Matter Most

You don't need to know everything about Google Analytics. For most websites, these 5 questions give you 90% of what you need:

1. "How much traffic am I getting?"

This is the most basic metric: how many people visited your site in a given time period. Ask: "How many visitors this week?" or "Show me traffic for the last 30 days."

What this tells you: Whether your audience is growing, shrinking, or staying steady.

2. "Which pages get the most visits?"

Know what content resonates. Ask: "Top 5 pages this month" or "Which blog post is most popular?"

What this tells you: What topics or products people care about most.

3. "Where is my traffic coming from?"

Understand which marketing channels work. Ask: "Where is traffic coming from?" or "How much traffic from Google vs social media?"

What this tells you: Which marketing efforts drive results (so you can do more of that).

4. "Is traffic going up or down?"

Track trends over time. Ask: "Compare this week to last week" or "Traffic trend for the last 3 months."

What this tells you: Whether your site is growing and if recent changes helped or hurt.

5. "Who are my visitors?"

Learn about your audience. Ask: "Which countries visit my site?" or "Mobile vs desktop usage."

What this tells you: Who your audience is and how they access your site.

These five questions cover traffic volume, content performance, traffic sources, trends, and audience demographics. That's everything most businesses need to make informed decisions.

Stop Memorizing Terms — Just Ask

One of the biggest hurdles in Google Analytics is the jargon. What's a "session"? What's a "bounce rate"? What's the difference between "users" and "new users"?

With natural language analytics, you don't need to know any of that. Just ask your question however feels natural:

Instead of:

"I need to check pageviews by landing page segmented by acquisition channel over the last 7 days..."

Just ask:

"Which pages get the most traffic from Google?"

The AI handles the translation. You think in business terms, not analytics jargon.

How to Get Started

Ready to simplify Google Analytics? Here's the quickest path:

1. Sign up for a natural language analytics tool like Claw Analytics (free trial available).
2. Connect your Google Analytics account (one-click OAuth, takes 30 seconds).
3. Link your messaging app (WhatsApp, iMessage, Discord, or Telegram).
4. Ask your first question — try "How many visitors did I get this week?"

You'll get an instant chart with the answer. From there, you can ask follow-up questions, check different time periods, or dive into specific pages.

You Don't Need to Be a Data Expert

Google Analytics was built for analysts. But you don't need to be one to get value from your data.

With natural language analytics, you can:

✓ Ask questions in plain English
✓ Get instant charts and answers
✓ Skip the learning curve entirely
✓ Check stats from your phone in seconds

No training required. No technical knowledge needed. Just ask and receive.

That's Google Analytics made simple.

Google Analytics Made Simple