How to Track Return On Ad Spend for Florists
You spend $200 on Facebook Ads for a Valentine’s Day promotion and make $1200 in sales. That is a 6:1 return. But what about your other ads? Tracking return on ad spend shows you exactly what works.
Why Return On Ad Spend Matters for Florists
Events are high-value customers. A wedding florist contract might be $3000, while a birthday bouquet is $75. ROAS helps you focus on ads that bring the big jobs.
Seasonal peaks matter. Valentine’s Day and Mother’s Day drive massive revenue. ROAS tells you which seasonal campaigns actually profit.
Repeat business builds wealth. A couple who books you for their wedding might return annually for anniversaries. ROAS helps you find these long-term customers.
It reveals local competition. Tracking ROAS across platforms shows where you win and lose to competitors.
How to Check in GA4
Google Analytics 4 can track ROAS with the right setup.
Create conversion events for orders and inquiries. In GA4, go to Configure > Events. Mark “online_order” or “wedding_inquiry” as conversions. Be specific about what counts as a conversion.
Link your Google Ads account. In the property settings, find Google Ads linking. Connect your account to import ad costs.
Run a ROAS report. In Acquisition > User acquisition, add ROAS as a metric. Look at your campaigns over the last 30 days.
Segment by conversion value. Create a segment for high-value orders like wedding inquiries. Compare ROAS between segments.
The Easier Way
Setting up GA4 ROAS tracking requires ongoing attention. ClawAnalytics simplifies the entire process.
ClawAnalytics connects to your Google Ads and Google Analytics automatically. It pulls together costs and conversions in one dashboard. You see ROAS at a glance without building any reports.
For florists, ClawAnalytics answers questions like: “Which ad brought my biggest wedding booking this month?” It attributes the conversion and shows the exact ROAS.
You can also ask: “What is my ROAS for wedding ads versus holiday promotions?” The dashboard separates these automatically.
Another useful query: “Show me my ROAS trend over the past quarter.” You see whether your marketing is improving or declining.
Quick Wins
Target wedding planners specifically. Use Facebook’s detailed targeting to reach people recently engaged in your area.
Promote package deals. A wedding package is more valuable than single orders. ROAS looks better when you sell bundles.
Use local service ads. Google Local Services Ads appear at the top of searches. They often deliver better ROAS for local florists.
Retarget website visitors. Someone who viewed your wedding portfolio is much more likely to book. Retargeting typically delivers the best ROAS.
